From today, music fans enjoying videos online will be shown cinema style age certificates before they start as part of a pilot scheme to protect users from unsuitable content. The move came following complaints of risque videos from the likes of Robin Thicke, Rihanna and Miley Cyrus.

With Sony, Warners and Universal taking part, the scheme will be run by the BBFC (British Board of Film Classification) who also classify movies in the UK.

So far it’s a voluntary scheme, allowing labels to offer their videos for 12, 15 or 18 age brackets – it’s thought that around 1 in 5 videos will attract one of the three.