NYC alternative-pop band Council have released the video for their single ‘Rust to Gold‘. With the track heavily featured during the Winter Olympic opening ceremonies and broadcast to over 350 million viewers worldwide, this determined band of brothers are going for the gold, having their talent showcased on one of the world’s largest stages.
‘Rust to Gold’ was recorded at EastWest Studios in Los Angeles. The song was produced by Grammy-nominated producer Justin Gray (Mariah Carey, John Legend) and ten-time Grammy-nominated mixer Mark Needham (Imagine Dragons, The Killers) with additional production by Dave and P, and has already garnered over five million streams across all streaming platforms, including Spotify and Apple Music.
Council hail from Baldwinsville, NY where they grew up working on a farm during the day. As the band began honing their craft at night in their family barn, their commitment to music started scoring them big wins.
Prior to their signing to Five Seven Music (part of Eleven Seven Label Group), Council established themselves as one of the top up-and-coming bands to watch, gaining both local and national attention for their unique sound and charismatic performances, opening for bands such as The All American Rejects and The Kooks, as well as playing numerous successful shows at New York City mainstays such as Citi Field.
The official music video for ‘Rust to Gold’ – directed by Ryan Ewing (Dirty Heads, Eve, JET) and Ben Guzman (Kehlani, Asking Alexandria, Lupe Fiasco) is out now. ‘Rust to Gold’ is now available on all streaming services.
Watch the Official Video for Rust to Gold below:
“Eleven Seven Label Group continue to discover and nurture incredible talent, this time with ‘Council,’ three brothers from upstate New York whose soaring track “Rust to Gold” sound tracked the opening ceremony of the Winter Olympics. Expect big things from this band.” – Colleen Theis, COO – The Orchard
“We love Council’s ‘Rust to Gold’… this song has an ethereal optimism that conveys the passion and aspiration of the Olympic athletes… the track has huge commercial potential the more people get to hear it.” – British Phonographic Industry – BPI
(Photo Credit – Nate Wind)