Prime Minister David Cameron has announced an idea to be piloted to place age ratings on music videos, which he said during a speech are often unsuitable for children. He has enlisted the help of the BBFC (British Board of Film Classification) for the move, but only three of the major UK labels – Sony, Warner and Universal – have signed up to an agreement, also signed by YouTube and Vevo. The scheme will begin in October with ratings for 12, 15 and 18 age ranges.

There has been mixed reaction from the industry, with Katy B calling it ‘amazing’ while Professor Green has said the move is interesting but may have a ‘reverse effect’ as children clamour to see the latest 18 rated videos – just like when a video gets banned altogether.