NME – the brand that champions new music – announces a new partnership with PledgeMusic to offer new, emerging artists and bands funding, marketing and promotional support. The move follows last year’s launch of ‘NME Emerging’, a platform hosted on NME.COM that is dedicated to supporting emerging talent, giving them the chance to be heard by NME and the 3m UK unique users that turn to NME.COM each month.
The new partnership will see PledgeMusic offering NME Emerging artists the opportunity to build their own campaign and develop their fan-base across the fast-growing 3 million-plus PledgeMusic community who are looking for new music. By the same token, the 50,000-plus artists who have already run successful PledgeMusic campaigns can now access the discerning NME.com audience. PledgeMusic will be messaging the partnership to artists across its newsletter and social media platforms.
All NME Emerging artists working with PledgeMusic will have access to dedicated campaign management to advise and assist in running campaigns tailored for their latest release, tour, video or any other related musical project. Building and placing their individual artist profile on the NME Emerging page already delivers a direct route to millions of music fans. Through the PledgeMusic portal, they will now have a practical roadmap to raising funds, moving forward and developing a career.
Malcolm Dunbar, co-founder and president UK & Europe PledgeMusic adds: “PledgeMusic is delighted and honoured to be linking up with NME Emerging in this new initiative to assist and work with developing artists and bands. NME has a rich history of supporting unsigned and independent talent and the PledgeMusic model of rights-free funding is perfectly aligned with that. All of us at PledgeMusic very much look forward to working with the NME team on the project.”
NME digital director Keith Walker says: “Working with PledgeMusic is a natural fit for the NME. It benefits fans and artists by introducing a new way to bring them together on NME Emerging.”
NME is one of the UK’s most famous and influential youth brands, turning young people on to the music and culture that will change their lives since 1952. Initially a weekly newspaper, NME now reaches more than 3m UK unique users and more than 13m global unique users each month. On social media, NME’s reach is more than 200m each month. NME is celebrated for talking about music and being experts in the field, but that’s only on part of the story. Whether it’s film, TV, food, politics, career development, social issues or Pokemon, if the NME audience is into it, NME is all over it. From #lifehacks to Eats & Beats to the world renowned NME Awards, NME has a growing portfolio of channels, events and franchises that help us deliver timely and relevant content to the NME audience and connect commercial partners with this switched on and savvy generation.
PledgeMusic is a global next-generation music company and direct-to-fan e-commerce platform dedicated to enabling artists to build communities, fund and pre-sell recordings, and provide unique experiences and exclusives throughout the entire music production and promotion lifecycle. The company has offices in New York, Los Angeles, London, and Nashville.