In a world first, Google Play, Channel 4 and Sam Smith have teamed up to advertise Smith’s new album by crossing to a live gig during a three and a half minute advert break this coming Friday. During this week’s episode of Alan Carr’s Chatty Man, one of the ad breaks will see Channel 4 cross over to Smith’s sold out Roundhouse gig in London where he will play this week’s number one single ‘Stay With Me’ live to the nation.

The move is part of a new initiative by Google Play to ‘connect more directly’ with a music loving audience.

Currently touring the UK to promote the new album ‘In The Lonely Hour’, Smith is said to be elated about being part of the world first, part of a summer which has already seen him perform at Radio 1’s Big Weekend and begin a UK tour which will end at Glastonbury Festival.


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