Simon Cowell’s Syco Entertainment, along with live event specialists SFX Entertainment, have announce new DJ talent search ‘Ultimate DJ’.
With Electronic music the fastest growing market in the industry, and now the third most popular of all behind pop and rock, Cowell is eager to dip his toe in the water of a potential new environment.
The talent contest will start initially online, where budding DJs will be able to submit recordings and respond to producer challenges – their results will be voted on by social media.
Following that, there will be live shows and performances in the final stages before a winner is crowned.
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