Emerging in 2018 from the funeral pyre (not literally) of ‘Maddie Jones’, MADI brings irresistible melodies and captivating lyricism to an electro-tinged art pop sound. Self-styled as ‘weirdo pop’, MADI is experimental yet accessible, drawing from a diverse range of influences from Maddie’s eclectic tastes and her classical training. The sound has been compared to that of St Vincent, Kimbra, and Goldfrapp. Maddie plays a variety of instruments, including keyboards, guitar, bass, drums, and clarinet, as well as programming synths and sampling everything from FM radio to train carriages.
Until 2017, Maddie performed as ‘Maddie Jones’, clocking up hundreds of shows, from Glastonbury to intimate house shows for her top crowdfunding supporters. Winning a variety of competitions, Maddie caught the eye of, and started working with producer Charlie Francis (REM, Future of the Left, Sweet Baboo), in 2014, with whom she still collaborates. Drowned in Sound described Maddie’s performances as “impressive”, Fresh on the Net called her “truly captivating”, while BBC Introducing described her as “a wonderful artist”.
Taking a step back from performing in late 2017-early 2018, Maddie has said goodbye to ‘Maddie Jones’. Directing her sensibilities into production has resulted in a completely new symphonic electronic writing style, embracing both the downright odd and the unashamedly catchy. This is MADI: current, unique, but retaining Maddie’s personal brand of quirk.
MADI is more than just music. Determined to maximise the experience of her performances, Maddie and her band are currently developing a theatrical and visual live show, to be launched later in 2018. The band are Dan Fitzgerald (guitar, pedal wizardry, modular synth), Chay Lockyer (bass and things), and Rich Welsby (drums and things). MADI’s manifesto as a multifaceted artist incorporating visual art, choreography, costume, set, lighting, projection and more has led Maddie to start Broken Art – a production company. With the buzz around MADI already growing, 2018 is set to be exciting.
Debut single ‘Intimate’ (‘very good’ – BBC Introducing), will be released 8th June 2018, with an accompanying music video directed by Maddie.
Alongside creating music as MADI, Maddie performs as a vocalist, and as a session musician for artists including Dan Bettridge. She also curates and presents line-ups, such as her Girl in a Band stage for Swn Festival and The Tramshed Sessions (MADE TV). She wrote the music for and appears in the touring feminist gig-theatre production ‘Enough is Enough’, and mentors other artists as part of the Forte project.
Listen/Stream Intimate below: