Having a great idea can keep you entertained and motivated for the length of time it takes to finish. But what happens when it’s complete? Bryan Mattimore has had huge success in innovation and creative leadership and has shared a few tips on how to come up with that next ‘great idea’. We’ve added some music related examples to help get you started.

Start with what you’re passionate bout. 

Passion is the driving force behind whatever you’re doing, if you’re passionate about something then you’ll work harder to achieve it. Combine a list of things you have passion for, the more the better, and channel it into your work, for example a song or the story behind the lyrics.

What are the problems? 

If you have an idea or a scenario for your next song but are struggling to start it, create another list on why you’re having problems. Mattimore suggests having an ‘idea notebook’ this way you can keep track of any problems you come across while creating our big idea.

Every problem needs a solution.

You can begin on working around the problem that’s obstructing you from working on your idea. By thinking of possible solutions you are able to find the d#best and most effective one that can take you to the next step of your idea.

Adapting an idea. 

If your song is about a break up but you’ve never experienced a serious one, ask others about their experiences. By getting information from others, you can expand on their story or use parts of it and add other ideas you have already thought of.

Save time and money.

If you’re thinking of creating a song or video that a lot of people write about, be different. There’s no point wasting your time writing about something that’s been written about a hundred times before…unless it’s different. Put your creative spin on things to make people want to listen/watch.


If you’re new to creating ideas, take a look at the work of others and grasp ideas from them. If you view the work of others in the area you;re ‘passionate’ about you can get motivation and future material that you can then expand on.

Following these tips will never leave you short of ways to ‘create big ideas’ in the future.