As an independent musician, there are a number of things you are likely already doing, or have looked into doing online. Getting videos on YouTube, songs on Soundcloud, building an artist website etc.
However, one often neglected part of a band’s online presence is a blog, detailing the ins and outs of artist activity, points of view, and so on. It might be that bands don’t think they have the time, or see the value, but a good blog can be a great tool. Here’s why:
- It drives extra traffic to your site beyond those on the hunt for new music (most of whom will already know who you are)
- It offers fans insight into who you are, and not just what you do, which can be vital in long term engagement with listeners.
- Current fans will have something popping up on their Facebook/Twitter feeds that’s not simply ‘watch this’ or ‘listen here’ – which can get tiresome….
What should I write about?
- A mixture of things. Not just what the band is up to (although this is important).
- Viewpoints on topical issues.
- Things you’re interested in.
- If you write about things that genuinely interest you, you’re more likely to write something interesting to the reader, draw more traffic, and engage with readers on more than a musical level.
How do I start?
- There are now countless free blogging platforms out there, so you could start there as they’re mostly free.
- Adding a blogging page to your current site is recommended though, because any extra traffic you draw because of your non-musical blogging is then only a click away from your latest single.
How regularly should I blog?
- Frequently – make it a regular habit.
- Bloggers who post around 20 times a month generate 400% more traffic than irregular bloggers.
How do I get people to read my blog?
- On a basic level, simply try to make the content as interesting as possible, but you should also;
- Make sure you post to your social networks.
- Add an email subscription form to the blog so you can expand your mailing list and send the blog direct to interested readers.
- Offer an RSS feed subscription option (it’s easier than you’d think – Google it).
- Add relevant ‘tags’ to make the post more searchable.
- Keep the title short and to the point.
- List your social media channels at the base of every post.
- Include pictures where possible.