The Music Site deals regularly with press releases, and it’s still surprising how many simple things many bands miss out or fail when describing their own music. The fact is, when you’re contacting press, radio or online people, they need to have a reason to click on your links, as they’re probably being sent hundreds (if not thousands) every day. Sending a lone link with no introduction isn’t going to cut it, and neither is a bland description which doesn’t set you apart. Here are a few things to bear in mind when you’re trying to get your music featured.

Use specific genre terms

If I tell you a band are an indie band, what does that tell you? Not much. But electronica tinged indie indie-rock? That gives you a slightly better idea….

Use emotional language

In addition to the genre terms, try thinking about the emotions you’re trying to evoke. Soothing? Introspective? Adding emotional insight further intensifies the interest of the reader.

How was the music made?

Was the music made in a big studio with a full on orchestra, producer and five piece band? Or was it self-produced, in a home studio with just keyboard, guitar and vocal, all played by you? This kind of context gives a genuine insight into the music and what we can expect.

Don’t compare yourself to artists, but acknowledge your influences

There’s a fine line between saying ‘an album which sounds just like The Killers’ and ‘an album influenced by the likes of The Killers’. It’s subtle, but the latter lets the audience know you’re not getting ahead of yourself.

Instead, perhaps consider using ‘For fans of…’

Further to the point above, you can use bands without drawing direct comparisons. Saying your music may appeal to fans of Kylie, Jessie J and Rita Ora lets people know what to expect when they press play, without saying ‘I’m just as good as these artists’.