Electronic press kits are a great way to get yourself a way forward into the independent hip-hop industry. You need to create something tangible in the form of how you publicise yourself and build relationships with the media.
Having good PR is definitely worth having, but as an indie artist you aren’t really going to have anyone talking about your business from the kindness of their hearts. Creating an electronic press kit can help with this.
Electronic press kit’s have been a great tool used by many hip-hop artists around the world, it gives them all the help they need when promoting themselves.
In a typical electronic press kit you will find:
- Contact Information
- High resolution press photos
- Artist biography
- Tour dates – keep these updated
- Promo videos – music videos or tour videos work well
- Links – website, social media, streaming profiles such as SoundCloud, Bandcamp etc.
- Press interviews and reviews
It is important to have a service built around providing you with value as you want to keep costs down, so creating an electronic press kit that can be used to promote you and your brand is vital.
As an independent artist you’re going to be doing most of the hard work yourself, but their are tools out there on the internet that can help speed up the process massively and give yourself a way forward in the future.
If you are serious about having a career in music then an electronic press kit is a must. Here we have some of the most important things you will need to include in this.
One of the first thins you will need to ensure is that it is going to be exciting and interesting for readers.
Don’t provide your readers with boring mundane nonsense to listen to. Turn up the heat and create high-end quality content. This content will most likely be driven by advertising but it also important to make sure that your content is unique.
If you don’t have unique content you are likely to fall behind in the long-term as you will never be able to really get ahead in search engines, and this is where most people will find you!
Usually if you are the one to break a song to the world you will likely become the source of all the press releases and blog posts that are written about that song. This is a good way to create exposure, be unique, be an innovator (even though you are promoting your own content!)
By using this strategy people are likely to use your original post as the source of their information. This will create a link between yourself and many people across the web who are reviewing and promoting your music and discussing it.
Understand Revenue Streams
Generating revenue is a very important aspect of being able to create an electronic press kit, too. After all, if you want to be a successful artist you need to have some cash to actually show for it so monetising all of your press avenues is a great way to do just that.
Advertising revenues are a hugely important part of media, and is always going to play a huge role in how you purport yourself across the web.
A blogger will make their money from monetising the pages and getting some advertisements in there from relevant sources – the more visitors to the page, the more chances there are that people will buy something via these ads.
Being able to understand this kind of system is vital to making sure that you are going to be able to have a strong electronic press kit.
Now, you’ll be able to create a stronger pitch for moving forward with your own musical promotion. When you can turn to things like advertising revenue through your related marketing methods like a blog and a website, you can bring in money on the fly whilst people visit you.
Once you have a variety of press releases and other projects pointing towards your pages, you’ll start to see a much bigger increase in everything from sales to visitors. This is a massive part of your electronic press kit; it can help you effectively pay for everything that you need to market yourself properly.
Reach Out and Create Your Own Blogs
You should try and get yourself involved in a something known as a ‘tastemaker’ blog, as these tend to be the popular and trendsetters that set the tone for new music coming out, specifically major label artists.
If you are good enough, their should be people talking about you, you’ll start to see a big difference in the future.
A good example of a tastemaker blog is Pitchfork. They help both major labels and independent artists trying to make it.
Whatever you decide to do though, having your own blog is a big part of managing your own press kit. It acts as a hub where you can manage everything from. You can promote your latest releases or give people more information about yourself.
Having all your information on a blog helps other bloggers and writers start talking about you: when you have lots of information available about yourself online, people will more than likely come back for more in the future.
Build A Relationship With Billboard
Another big part of using this kind of service is being able to get involved with media outlets like Billboard. Whilst they probably aren’t likely to do a massive write-up about your music just yet, they might just mention you in their Weekly Roundup section.
This alone could get you a massive amount of coverage in the press and beyond, and will be a great way to get you noticed by others. Whether it’s a local blog or a large journalist looking to find the next best thing, you could find a few articles about yourself appearing online in no time!
Make sure that you are using the likes of Billboard as a potential source to get yourself noticed above the thousands of indie hip-hop artists you are competing with.
You’ll need to make sure that you have something on your website that goes along the lines of these;
- Lengthy description about the kind of music that you are making
- Names and biographies of each and every member of your band/group
- Notable press quotes and things that have been printed about you in the past by insightful and important people
- Links to your music to be heard online via free streaming, to give visitors a promotion of what you are involved in
- Press photos to help up the ante and make things look even more professional
You’ll find that working with Billboard can be a hard, long path but once you get even one mention it will have been a worthwhile part of your electronic press kit plans.
Use the Right Music Platforms
The assistance that you need to find when it comes to making an electronic press kit can vary a lot. For ambitious independent artists a good idea is to visit websites like ReverbNation which can lead to success.
This platform makes sure you have all the help you need in getting the right kind of management and upload for your press peers to find you and get details needed to promote you.
You can do things like upload private songs, upcoming gigs, stats and demographics, video links and photos to help make sure your press kit is at it’s highest quality. This is extremely useful and makes it so much easier to start getting an electronic press kit set up separate from your blog and any other advertising styles.
This gives you variety and enables you to be in as many places as possible which makes it easier for you to get spotted and stand out on the web. It may just take time.