As a musician you should be promoting your music regularly if you want to make a profit from it but self-promotion can easily go wrong and tarnish your image within minutes. However, there are a few things you can avoid in order to get the best recognition and exposure for yourself.
- Don’t end your career before you get started. It sounds harsh but remember, once something is published it will be out there forever regardless of whether you delete a minute after posting it. You don’t know who has screenshots your offensive comments or posts on Instagram. Things like that will always come back to bite you and tarnish the reputation of your brand, making it harder for you in the long run.
- Don’t be a machine. You have to remember that promotion as a musician means you’re not only selling your music, you’re also selling yourself. Your fans don’t want to be bombarded with the same posts about your new single on their social media feeds. It’s boring, it’s lazy and it’s not you. Post updates regularly and be interactive with your fans on social media to add some personality to your promotion.
- Don’t over complicate things. When it comes down to selling your music, you can’t afford to have any loopholes in the process. There’s no use sharing links that don’t work or redirect people to the wrong place. Giving easy access to your music will encourage people to listen and share among their peers.
- Don’t rely on social media. Social media is essentially a popular marketing tool, but it isn’t the be all end all when it comes to promoting your music. It’s absolutely fine to share your stuff online but you should also consider sharing something physical like posters or playing impromptu gigs or even busking. Building your brand in person will have a greater impact.
- Don’t be the same as everyone else. Treat your band or yourself as a brand competing with others and find ways to stick out like a sore thumb. Brainstorm with your team and create a cool logo for yourself and create some interesting yet memorable merch for your fans. You can be as creative as you want with your clothes and band image, but don’t go too overboard.
These are just some starting points to help you promote yourself as a musician, but the important thing to remember here is that whatever it is that you’re promoting has to have some personality behind it because in order for people to like and support your music, they have to like you first.