A high percentage of musicians have used crowdfunding as a way to fund their next music project, like touring or recording a new album. Not only does crowdfunding help to fund your project, you also create new connections with fans and your community.
Yes, crowdfunding is a great idea but it’s important you’re realistic when trying to achieve your end goal. Take a look at the tips below to see how your crowdfunding campaign can be successful.
What do you want to achieve?
Regardless of whether you’re in a band or you’re an independent artist, you need to take some time to look at what you need to do in order to get to what you want. There’s no point setting up a crowdfunding campaign if you don’t even know what you want to get out of it. Also, people won’t want to opt into helping you if the end goal isn’t clear.
Push your campaign so people will see it. Set up tasks that you yourself can easily do to limit the overall cost of setting up your campaign. Create flyers/posters to display around your local area. Promote yourself instead of paying loads to a PR company.
Make sure the timing of your campaign is good and that you won’t get drowned out by similar competition. You want to make sure people are focused on what you’re trying to achieve in order for your campaign to be successful.
Piggyback off other bands. If you know a band similar to you are performing locally, get in touch to see if you could open for them and drop in your crowdfunding campaign. Take up any opportunities you get to promote your current campaign.
Create a video and post updates.
A great way to engage fans and possible supporters is to create a video explaining what you’re trying to achieve and how they can be part of it. You don’t have to explain every detail about your campaign as people may likely lose interest, keep it informative and fun so people will want to contribute.
Also, keep supporters and fans in the loop about how your campaign is going. If people donate money towards a project they are most likely going to want to know how it is going on further down the line. Use your social platforms to do this as you are able to reach a much wider audience, you may also gain more fans.
Not all campaigns get the funding they need, but don’t view your campaign in a negative light. You may experience a dry spell, in regards to donations, while your campaign is running but that doesn’t mean you should give up. Keep promoting your band and get support from your family and friends. A lot of people forget about things because they’re busy, so drop them a message reminding them that your campaign is still going.
Don’t pay attention to any negative feedback, block it out and keep going. Your own motivation and belief will help to push you to your end goal.
Allow enough preparation time once the campaign has ended.
Once your campaign has ended allow time to prepare for what you campaigned for, e.g. an album launch or tour. Don’t take months to plan your next step because people will lose interest and your launch/tour will lose momentum. Focus on planning your next step and get everything in place.
Take all the promotion tools and ideas you used for your campaign and put it in place for the steps after your campaign has finished. People will maintain interest if you put a plan in place while there is still a ‘hype’ from your campaign.
(Feature Image – Vimeo)