Exposure and promotion is something every artist needs in the music industry. Labels and well-known artists have easy access to this and know exactly how to work it. But what if you’re and independent artist or new to the music industry?
The tips below are a few ways you can successfully increase your potential, exposure and promotion within the music scene.
Be consistent: Unless you’re a well known artist with a large following, releasing one good song is unlikely to get you noticed in a world where new music is released everyday. Be consistent with your music but don’t put all of your good material into one album. Release a single then an EP a couple of months later, this introduces people to your music and any money you make from your first release can be used for your next release.
If you’re an independent label you can get artists of a good standard and allow them to put out a couple, or so, releases a month. Use websites like Facebook and SoundCloud to find potential artists, they are not only free to use but have a wide variety or artists and musicians to look at. If you contact them, explain that you’re wanting to promote independent artists within the Digital Music Industry. However, make sure you’re honest and don’t oversell your vision.
Be social: Use social platforms to create a social presence and brand for yourself and your music. Streaming platforms such as Apple and Spotify look into artists’ social profiles to see how much of a social presence they have. Make sure you display your brand and logo on your social profiles and take pride in the way you present yourself and your music.
Market yourself: If you’re an independent artist make sure you take every opportunity to tell people who you are. If you’re performing a gig it can be easy for people to forget you if you’re just starting out. Create physical handouts to give to people that they can hold and look at, this is more likely to have an impact on them so they remember you. CDs, business cards and flyers are good things to use, even a free download card to one of your songs! Also include any contact information and social links so people know exactly where to find you, this will help to expand your fan base. In the early stages of your music career you won’t necessarily make money from your merch because people aren’t that familiar with you as an artist unless you’re securing regular gigs.
Networking: Networking is one of the best ways to get your music out there and introduce yourself as an artist to others within the music industry. Music blogs are a good way to get in front of people by submitting your music, or even a press release if you have one. Setting up an email list can be very beneficial but make sure you approach people in a professional manner and don’t expect big things right away, aim small and grow.
Contact smaller, more independent blogs that may consider posting your music. Once you’ve been successful with one, move to the next one and so on. The more features the better and more well known sites like Pitchfork may contemplate featuring you, especially if they see you’ve been featured on a series of other blogs.
Direct people to your music: There’s not much point spending time on an album, releasing it and not letting fans know where to buy/stream it. Promote your album on your social profiles with a link to every music platform that it’s sold on, having them all in one place makes it easier for fans to find. Post videos, teasers and photos a couple of weeks before your album/single is due for release so people know when to expect it. Also, streaming platforms such as Apple allow users to ‘pre-order’ albums before they’re released. Push links and info like this out to gain some early sales to your new material, fans love this!
Communication is key: When promoting and exposing your music it’s important to communicate and work closely with anyone else involved, such as your distributor or label. Your music is YOURS, don’t be afraid to speak to your distributor about how you’re music is being pushed out. Feedback helps everyone so make sure you, as an artist, are kept in the loop and let any services know what they’re doing well and what could be improved.
(Feature Image – Pexels)