Pitching your band is one of, if not, the most important steps when it comes to getting more gigs, receiving more media attention and even getting signed. When pitching your band to potential booking agents, managers and promoters it’s important you stand out, don’t repeat what they’ve already heard 50 times that day.
The tips below offer points for you to work on and take into consideration when pitching your band in the future.
Standing Out: No one wants to listen to something they’ve heard a hundred times before from other bands, they want to see something fresh and new. Focus on what makes you different from other bands and push that when you are pitching. Pitching is a time for you to boast about how good you are and what you have to offer, but make sure it’s not the same old stuff they’ve heard before. Pick out things that make you unique and sell those!
Mix Things Up: Using the same pitch on each person you meet isn’t likely to get you anywhere unless it’s aimed at that specific person. Alter your pitch for each person you meet with. A booking agent won’t want to listen to a pitch aimed at a record producer, because it has no influence on them as it’s not their area. Change up the information you send out to the individual you;re sending it to. The aim is to get their attention so pack it full of the things they want to read about in order to get their attention.
Do Research: If you have an upcoming pitch, in person or via a phone/Skype call, make sure you’ve looked into who you’re connecting with. Ask that person questions about their previous work or they type of people they usually work with. This shows them you’re showing an interest and have prepared yourself by gathering together knowledge about them. It may be embarrassing for you if the person you’re connecting with asks you a question you have no answer to at all. Being prepared never lets you down.
Short and Sweet: The aim of a pitch is to get across why your band is a good investment, why people should book you and why your band/music is different. If you’re unable to do this in a limited amount of time that person/organisation is likely to lose interest and it won’t go any further. The point of the pitch is to give them enough information in a quick and efficient way that leads them wanting more information. This will then lead to further conversations with more depth and questions.
Don’t Drag it Out: If you’re contacting someone via an email you want to get your point across without writing paragraph after paragraph. A couple of medium paragraphs should be fine but make sure you’ve included the relevant information, don’t repeat yourself over and over. You can also add bits of information that people will want to know more about, increasing your chances of a reply and a further conversation.
Get Your Message Across: If you’re contacting people, make sure your message is clear so they know what you’re wanting/looking for. If you email is some text about your band and some links back to them it’s not clear what you’re wanting. If you’re after more gigs of a manager state that in your email and target it towards that specific person.
Contact Info: Providing your contact information lets people know where they have to go in order to get in contact with you. People won’t search the internet in order to find you email adress or phone number because you didn’t add it, so make it easy for people to find.
Follow Up: Follow up on any contacts you’ve made to remind people of who you are and what you need, just in case they’ve forgotten. This a step a lot of people overlook but it can be that extra push that helps them get more gigs or even to get signed. Following up after a meeting or call helps you stay fresh in the mind of the person you’ve contacted, it never hurts to do it.
(Photos – Pixabay)