If you’re confident with your set list and deliver an electric on-stage performance, the simple tips below can help your band secure more live gigs.
– Create a YouTube account:
YouTube is a free an easy way to gain exposure from fans and those in the music industry. Upload live videos of your performances so people can see how good you are live and how the crowd reacts to you. Add contact info for your band, or booking agent, below the video so people can easily contact you if the want. Try and reply within a couple of days to show interest in the request and also that you have a professional attitude.
– Watch similar bands:
Check out other bands in your area and try to build relationships with them. Other bands may have a bigger following than yours which can be beneficial to you, you could suggest opening their set at an upcoming gig for them. Offering to help promote them is also good as they may not have the time and it show you’re dedicated to helping them which could lead to them helping you in return.
– Have business cards on hand:
Business cards contain all the information a person needs in they want to contact you. The more business cards you give out, the more likely you are to be offered new gigs. Writing down your email and phone number on a napkin or beer-mat looks unprofessional and scruffy, whereas a business card shows you’re prepared and serious about your music. Let people know they can also find your contact info on your social pages such as Facebook and Twitter which is likely to lead to a ‘Like’ or ‘Follow’ increasing your incoming traffic.
– Rub shoulders with different people:
Basically befriend venue owners, managers, record producers and DJs so they become aware of who you are. Get to know people like this, maybe buy them a drink why you talk, but don’t sell yourself right after you’ve shaken hands, talk and listen. They probably talk to hundreds of people a week asking them the same questions, so make sure you show interest in what they’re talking about. Don’t talk for ages as they are most likely very busy so mention your band and give them your contact card before you leave them, this way they know where to find you.
– Give fans the opportunity to book you:
Allowing your fans to book you for a gig is a win-win, they get a private gig and you get exposure. It’s important to interact with your fans and let them know you’re willing to play for them wherever they want, whether it be a house party or an exclusive event. Social media is a daily habit for most people now so a gig with young fans will likely lead to statuses and posts mentioning your bands name, getting the word out there to others. Also, after a gig it is always beneficial to ask people in the crowd what they thought of your performance and take advice from their feedback.
– Any exposure is good exposure:
Putting yourself forward to perform at local events like local dances or charity functions gives you more exposure and lets people know who you are. It also gives you a platform to advertise an upcoming event you may have for people to attend or that you’re available for gigs at venues or parties. It also shows you’re supportive of local causes and events which, again, creates good exposure for you as a band.
– Collect emails:
Collecting emails allows you to reach out to people in one swift motion, for example sending out a newsletter. The more emails you have means more people will see it and you begin to create a network between your fans. They are also notified about any upcoming events you have.
– Find out where similar bands play:
Get to know where similar bands to yours play and go and check them out. There is no harm checking out a possible venue, in fact it’s advised. Getting a feel for a potential venue can help you become more confident when approaching the venue manager or booking agent. If they’re unavailable, leave your contact details and a CD so they can sample your music and get a feel for what you sound like. The likelihood of them ringing back if you only leave a card is unlikely because they don’t know what you sound like, this goes for emails too. Emailing a club or venue with an EPK or link to your songs is verging on pointless as it can just get lost in their inbox along with similar emails. Personally sending in or dropping off your material shows professionalism and gives staff at the venue a chance to meet you. You can also give them a follow up call a few days later to see if they had the chance to listen to it.